MAM
Publicis Media appoints Linu John as client lead for Hero MotoCorp unit
New Delhi : Publicis Media’s bespoke unit has named Linu John as the client lead for the Hero MotoCorp unit.
The platform caters to integrated media offerings, that includes media planning and buying, along with providing content, analytics, and programmatic solutions for Hero MotoCorp.
John has 13 years of experience in the media industry, during which she has served esteemed brands like Google, Pepsi, Shell, Nissan, and Samsung, said the agency. She joined Publicis Media’s Zenith India as vice-president in April 2020. Before joining Publicis Media, she had worked in companies like OMD, Essence, Maxus, Mediacom, Starcom, and Mindshare.
“Platform HMCL aims to deliver strong business outcomes and grow brand impact. Given the dynamic nature of the media environment, it will be crucial to continue driving experimental solutions backed by data, technology, and analytics to provide business outcomes,” said Zenith India CEO Jai Lala. “Known for her extensive skill sets and experience, we are confident that Linu will lead the mandate by concentrating on integrated planning, business growth of HMC, and digital transformation for HMCL.”
John said, “Being agile in learning helps people to evolve in life and overcome difficult situations. It’s the mantra that helps me to be competitive and impactful. With the same aim, I joined the Hero MotoCorp business at Publicis Media. I look forward to expanding Platform HMCL capabilities and driving high momentum for the business.”
Brands
Burda Media sells BurdaLuxury to Jaipur Capital in Southeast Asia push
Deal hands regional media portfolio to Singapore investor eyeing luxury growth
MUMBAI: Burda Media has agreed to sell its Southeast Asia-focused business, BurdaLuxury, to Jaipur Capital, marking a strategic shift for both companies as they double down on their respective growth priorities.
The deal will see Jaipur Capital acquire BurdaLuxury’s media operations across Thailand, India, Singapore, Malaysia and Hong Kong. The portfolio spans content marketing and media brands in travel, luxury and aviation, giving the investor a ready-made regional footprint and a sizeable audience base.
Jaipur Capital plans to build on this foundation to create a premium media network in Southeast Asia, blending high-end editorial with scalable digital platforms. As part of the transaction, all BurdaLuxury employees, including its management team, will move to the new owner, ensuring continuity as the business enters its next phase.
For Burda Media, the sale is part of a broader strategy to sharpen its focus on core European markets while scaling investments in digital-first opportunities. The company will, however, maintain its interest in the region through Burda Principal Investments, its global growth capital arm.
“This transaction reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury continues to thrive in Southeast Asia,” said Burda Media CEO Jan Wachtel, adding that Jaipur Capital recognises the strength of the brands and teams involved.
Jaipur Capital, meanwhile, is betting big on the region’s appetite for premium content. “This acquisition significantly strengthens our premium content ecosystem,” said Jaipur Capital director Vikas Johari. He highlighted the business’s strong digital tilt, with 46 per cent of revenues coming from online channels, alongside a diversified presence across five markets.
The numbers tell a compelling story. BurdaLuxury clocks 48 million annual page views and reaches more than 40 million followers on social media, with no single market contributing over a quarter of total revenues. Jaipur Capital now aims to expand these brands further into Indonesia, Vietnam and the Philippines, while also exploring opportunities in the Middle East, including the UAE and Saudi Arabia.
With this deal, Burda Media trims its global footprint to focus on depth over breadth, while Jaipur Capital steps onto a bigger stage in the premium content space. If execution matches ambition, this could be a defining chapter for luxury media in the region.
