He will work closely with Jai Lala, Rathi Gangappa and other media leaders.
India is in the grips of seisnic changes as far as video and broadband consumption is concerned.
Tasked with spearheading business growth and momentum for Zenith India and its clients.
The scope of work will focus on driving business growth and media engagement for the brand.
Ad spend has remained on track despite the macroeconomic headwinds that emerged this year.