MAM
Publicis India rolls out integrated campaign for Zee Biskope
MUMBAI: For the first time ever, recently launched Zee Biskope has got on-board all three superstars of Bhojiwood – Nirahua, Pawan Singh, and Khesari Lal Yadav as its brand ambassadors. It also rolled out a high-decibel integrated ad campaign that celebrates the channel’s unique offerings. The campaign spanned across mediums like television, print, outdoor, digital, and radio with the aim to create awareness and build sampling momentum.
Publicis India conceptualised a unique campaign that epitomises the three main genres of Bhojpuri movies: Action, Romance, and Drama which are essayed by Zee Biskope’s brand ambassadors Pawan Singh, Khesari Lal Yadav, and Niruaha, respectively. All three films were written and directed keeping the Bhojpuri audience and nuances in mind. The creative idea was to rejoice every moment of your Bhojpuriya life to its unabashed best just like Bhojpuri movies do.
Highlighting the marketing idea behind the campaign, Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “The idea behind the campaign was to capture the essence of Bhojpuri movies albeit with a clutter breaking rendition. The films were meant to connect with the audience and at the same time establish the brand as a unique offering in the category. Each film takes a distinct and stand out route to introduction of the conflict, revealing the mega star and culmination into celebration of brand promise in three distinct styles. The high uniqueness score’ in brand survey corroborates the efficacy of this well thought out campaign. The collaboration with Publicis ensured authenticity and finesse across films, given their keen eye for detail and high thrust on sophistication in execution.”
Adding his views, Ajay Gahlaut, MD & CCO, Publicis India MD and CCO Ajay
Gahlaut said, “We wanted to appeal to the sensibilities of the delightful people of Bhojpuri belt – witty, funny and unapologetically over-the-top. We are giving the people what they want with this campaign – unlimited entertainment at all hours of the day. We are happy to see our messaging having a great impact with the audience it is intended towards.”
ZEE BISKOPE aims to be the ultimate destination of authentic Bhojpuri entertainment. The brand signifies a space which enables viewers to rejoice their Bhojpuriyat at their unabashed best. Touted as the go-to destination for Bhojpuri movies; ZEE BISKOPE offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience, such as romance, drama, action and comedy. With a strong library of 300+ movies, ZEE BISKOPE boasts biggest blockbuster movies of last 5 years and the biggest hits of the top 3 superstars of Bhojiwood – Nirahua, Pawan and Khesari. The channel’s library enjoys movies across eras – region’s legends (Manoj Tiwari, Ravi Kishan), current superstars (Nirahua, Pawan & Khesari) and upcoming favourites (Chintu Pandey & Yash Mishra). With chartbuster movies, exclusive titles, movie-based programming throughout the day the channel is geared up to aggressively deliver its core proposition “Aathon Pahariya Loota Lahariya” (enjoy Bhojpuri entertainment throughout the day).
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
