MAM
Publicis‘ IMX to get rebranded as VivaKi
MUMBAI: India Media Exchange (IMX), the consolidated media arm of Starcom MediaVest Group, Zenith Optimedia and Solutions Digitas, shall adorn a new name in the next six months. Sources say the Publicis Groupe-owned agency will be rebranded as VivaKi Exchange and the exercise will be conducted simultaneously in India, China and other parts of the world where VivaKi has established its media exchanges. The change in the IMX brand will also bring in an enlarged focus of the agency on digital media buying which currently constitutes below 10 per cent of the total media buying deals. The rebranding exercise will see VivaKi introduce its global digital tools to India in an attempt to help advertisers optimise the utilisation of digital advertising. The tools will be adorned by the VivaKi Nerve Center (VNC) banner, the research and technology development arm of VivaKi.
However, when contacted, ZenithOptimedia CEO Ambika Srivastava declined to comment.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
