MAM
Publicis Groupe net up 21.8%
MUMBAI: The 2003 fiscal was a good year for Publicis Groupe SA. The communications major has posted a 21.8 per cent hike in the net profit for the 2003 fiscal on the back of healthy revenues.
Net profit (before goodwill) up 21.8% to 263m euros
Group revenue up 32% to 3.86b euros
Organic growth up 2%
Operating income up 29% at 553m euros
Operating margin up 90 basis points at 14.3%
The group clocked revenues of 3.86 billion euros for the year 2003, which is an increase of 32 per cent over revenues in 2002. On a fully-comparable basis and constant exchange rates, organic growth is up 2 per cent for the entire year.
The media heavy weight’s operating income for the 2003 fiscal is up 29 per cent at 553 million euros. The operating margin for the year stood at 14.3 per cent vis-?-vis 13.4 per cent for 2002 – an increase of 90 basis points. According to the statement, other communication groups have reported operating margins between 8.3 per cent and 13.5 per cent in 2003.
The company has also continued to strengthen its balance sheet.
Net debt reduced by 164m euros
Over 1b euros total credit facilities available as at 31 Dec 2003
The net debt of the group reduced significantly from 1.33 billion euros at 31 December 2002 (and which had reached its highest level at 1.553 billion euros at 30 June 2003) to 1.166 billion euros at 31 December 2003.
The ratio of net debt to equity was at 91 per cent at the year- end, and at 71 per cent at constant exchange rates. Lines of available credit at the end of 2003 stood at slightly over 1 billion euros. The Groupe had signed a three year syndicated credit facility ‘Club Deal’ for 700 million euros.
The merger of Publicis Groupe, Somarel, MLMS, and MLMS2 that was effected on 15 May 2003, has simplified the shareholding structure of the Groupe, which, as at 31 December 2003, was composed as below in terms of voting rights:
18.8% for Elisabeth Badinter,
16.6% for Dentsu (capped to 15%) and
64.6% for the public.
Net new business volume at 3.4b euros
‘Focus on Cash’ program generated 445m euros in the 2nd half
Gross cash flow up 19.8% at 471m euros
8.3% ( 0.26) rise in proposed dividend
The working capital saw a total inflow of 232 million euros over the year. This improvement, outside of seasonal factors in the second half, represents one of the first effects of the Groupe-wide program ‘Focus on Cash’ aimed at improving working capital liquidity, a company statement claims.
The Groupe won new business to the tune of 3.4 billion euros during the year placing it as number one worldwide in net new business for the year. At the Cannes Advertising Festival of 2003, Publicis Groupe had walked away with 47 Lions and ended second with 255 points.
Commenting on the next steps, Publicis Groupe CEO Maurice Levy said in the statement, “Our objectives remain client-focused-an absolute commitment to bringing clients the most complete services, adapted to their specific needs, through lean and flexible structures; to grow faster than our competitors; to solidly establish a sustainable operating margin of 15 per cent and to improve our financial structure.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
