MAM
Publicis Groupe India appoints Kedar Teny as chief product officer
Mumbai: Kedar Teny has been hired in the newly created role of chief product officer for Publicis Groupe India. In his role, Teny will help strengthen connectivity, scale expertise and capabilities for clients. The strategic appointment reflects the Groupe’s continued investment in India as it continues on its strong growth trajectory.
Teny will be overseeing and expanding on Groupe’s product offerings by tapping into its diverse capabilities across creative, media, commerce, PR, production, digital technology and analytics. Working in close collaboration with the leadership and strategy teams across businesses, the role will also entail designing business strategies that create value and drive long term growth for clients. He will report to Anupriya Acharya, South Asia CEO, Publicis Groupe.
A seasoned business leader with about 25 years of experience, Teny brings with him a strong expertise across both advertising and marketing. He started his career at Lowe Lintas where he spent a decade in various locations across India and Thailand. Subsequently, he transitioned to marketing and took on significant brand and business leadership roles delivering brand success at Unilever, Airtel, McDonald’s, and Sony Entertainment. His most recent stint was as CEO for Lowe Lintas India.
Publicis Groupe CEO of South Asia Anupriya Acharya said, “I am delighted to welcome Kedar to the Groupe. His strong marketing credentials across diverse categories in the most blue chip companies coupled with an equally strong understanding of the agency ecosystem make for a unique combination. Added to this, his affable and approachable demeanour made him the perfect choice for this role.” Acharya added, “Innovation and client-centricity is at the heart of everything that we do. And appointing a chief product officer at the Groupe level is yet another key initiative in that direction.”
Kedar Teny said, “This role is both a great opportunity and responsibility. And I am very excited to take it on. Publicis Groupe not only has a great roster of clients but also some of the best agencies across creative, media, digital tech and PR, a strong growth momentum and an amazing array of scaled and deep capabilities. I look forward to working with Anupriya and the leadership teams across the Groupe to create significant business impact.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
