MAM
Publicis Groupe India appoints Hari Krishnan as managing director & head of content
Mumbai: Publicis Groupe India on Thursday announced that it has further strengthened its fast-growing content practice with the appointment of Hari Krishnan as managing director and head of Publicis Content.
Publicis Content is a strategic ‘horizontal’ practice which can be tapped into by any Publicis Groupe agency brand to deliver custom-created, multi-channel content solutions for brands. Its solutions span across content insight & strategy, social & influencer marketing, media content partnerships, publishing, and innovation in the metaverse and web 3.0.
Krishnan’s role involves bringing data-driven insight, platform content strategy, creative excellence, and seamless delivery to the rapidly expanding field of branded content. He will lead the Groupe’s expert teams of dedicated content specialists, as well as shape further the Groupe’s creative products, particularly around advice to brands about how to participate in culture.
He is a seasoned leader with a breadth of experience across creative, media, and integrated agencies, as well as most recently at his own strategic innovation consultancy, CultureDrum, where he collaborated on content innovation territories such as AR and gaming with India’s leading media agencies; co-created ‘Virtual Bharat,’ a culture-content channel; and worked with several start-up businesses on brand strategy and storytelling.
Prior to CultureDrum, Hari was managing director Zenith India; chief operating officer Cheil Worldwide; country head global team blue at WPP and executive director JWT. He has led large global brands such as PepsiCo, Samsung, Ford, and Nestlé.
Speaking on the appointment of Hari Krishnan, Publicis Groupe South Asia CEO Anupriya Acharya said, “Given that more and more brands are looking for newer, continuous storytelling formats, Publicis Groupe’s Content Practice is witnessing exceptional demand from advertisers for unique solutions at the intersection of media, data, and creativity. Hari, with his proven track-record and passion for content, is a perfect fit for the role, and I am sure that he will advance our content offering still further, through platform-fit ideation, data-led intelligence, strong IP leverage and innovation partnerships.”
Publicis Content Global chief content officer Mark Waugh said, “Hari’s a proven innovator with a unique blend of agency and independent start-up experience. As Publicis Groupe clients survey the new content battlefields of agile social content, immersive AR, gaming influencer marketing and the emerging metaverse, his leadership and technical expertise will show them where and how to win in their category.”
Hari Krishnan said, “This is an incredible opportunity, and I am excited to be joining Publicis Groupe India at a time of such great momentum, expansion, and growth. I look forward to bringing in best-of-breed content solutions and platform-native creativity for the Groupe’s outstanding roster of clients. The power of one model, encompassing capabilities like data, media, tech, and production, offers so much more potential for innovative, agile, and scaled content that elevates brands and helps them lead in a challenging, dynamic environment.”
Krishnan replaces Ravpreet Ganesh, who is now moving on from the Groupe. “Ravpreet’s contribution is invaluable. She’s played multiple roles within the Groupe over the years and has been integral to our growth and success. We thank her and wish her all the very best in future endeavours.” said Acharya.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
