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Publicis co. bags ZTE Mobile’s Rs 202-crore India account
MUMBAI: India is soon expected to overtake the U.S. as the world’s second-largest smartphone market after China. Smartphone shipments in India grew 18% last year, compared with just 3% globally.
In a significant move, Team ZTE, powered by Publicis Media and Publicis Communications, has bagged the entire media planning and buying mandate of ZTE Mobile. ZTE plans to launch a whole range of new products in India.
In the pitching process which started early this year, Publicis trumped agencies such as Madison Media, GroupM and IPG Mediabrands to pocket the contract which, some industry state, is worth around Rs 202 crore per year.
ZTE Corporation is a Chinese multinational telecommunications equipment and Systems Company and also the world’s leading mobile phone manufacturer. The company has made several Android smartphones and tablets. While the company mainly sells products under the ZTE brand, it is also an original equipment manufacturer (OEM). One of ZTE’s recent mobile launches is the Hawkeye. The smartphone was launched in January 2017.
Publicis Media co Performics.Resultrix MD Mayoori Kango said, “ZTE is an ambitious, high-tech, result oriented company, operating in a space that is dynamic and exciting. We will further fuel their expansion plans, by helping them forge deep connections with consumers, across all the right touch-points and platforms. Our strong play in areas such as technology, data, content, and analytics coupled with powerful tools and rich consumer insights led to us bagging this business. In the past few months, as a group, we have made significant investments in machine-learning and artificial intelligence, and this has further enhanced our offering. We will harness all our experience in the telecommunications sector to drive market share for ZTE.”
ZTE CMO Sachin Batra said, “We are excited to have found a strategic partner that shares our enthusiasm and vision for the brand and offers the best of both qualitative and quantitative thinking. Team ZTE impressed us early on with their strong, highly differentiated offering and compelling live ROI proposition. They are focused on the entire customer journey, generating real-time strategies and returns on media and marketing investments. Team ZTE comes with extraordinary analytical and media targeting capabilities. Their passion, vision and dedication made them the right partner for our growth plans. We look forward to a long and fruitful partnership.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
