Ad Campaigns
Publicis & Axis Bank launch inspiring campaign for Himachal flood victims
Mumbai: In the wake of the devastating floods that have befallen Himachal Pradesh, Publicis Worldwide and Axis Bank have united to launch a heartfelt campaign aimed at raising funds for the affected communities.
The ‘Help our Mountains Heal’ digital campaign intends to make a positive impact and retain the natural beauty of the mountains. Through this campaign, Publicis Worldwide and Axis Bank are raising awareness of the situation in the flood hit state and appealing to individuals to donate to the chief minister’s relief fund to support the flood-affected victims.
The core concept of the campaign revolves around a simple yet profound analogy – ‘The mountains are big and elderly and just like our elders, they have nurtured, protected, and helped us all these years. And today, when they are facing such a calamity, it is our responsibility to act big and stand with them because just like the elders of our families, they will never trouble us by asking for help.’
“The intent of the campaign was to keep it simple but impactful. While creating this campaign, we made sure that we acknowledge the simple truth that we are because of the mountains and not the other way around. We also ensured that the grace and dignity of the mountains were never compromised,” said Srijan Shukla, Executive Creative Director, Publicis Worldwide.
“The messaging aims to evoke empathy and compassion rather than pity, emphasizing the harmonious relationship between humanity and nature. It acknowledges the simple truth that we owe our existence to the mountains, and it is our turn to extend a helping hand,” added Publicis Worldwide executive creative director Pratheeb Ravi.
As the campaign gains momentum, Publicis Worldwide and Axis Bank call upon individuals, corporations, and the entire community to come forward and contribute to this noble cause. Every donation, big or small, will make a significant difference in rebuilding lives and restoring hope in Himachal Pradesh.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
