MAM
Publicis Ambience bags K7 Computing creative account
MUMBAI: Publicis Ambience has bagged the creative duties of K7 Computing, a Chennai-based company that operates in the internet security solutions domain. The size of the account is estimated to be in the region of Rs 80 million. |
Says K7 computing executive director John Devasahayam, “We were looking for an integrated communication partner with strategic depth and willingness to think out of the box. The Publicis Ambience team and their philosophy was a perfect fit.” |
Adds Publicis Ambience EVP South Kaustav Das, “The conversation right now is all about Virus. This is a fertile territory for us to practice our philosophy of ‘changing conversations‘. We are delighted to be given an opportunity to build the K7 brand in India just when the category is all set to explode.” |
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
