MAM
Public relations consultant Story Brews wins ArisUnitern RE Solutions’s mandate
Mumbai: Story Brews is now the official public relations agency for Bengaluru-based, development management company ArisUnitern RE Solutions Pvt Ltd. Story Brews won the mandate after a multi-agency pitch. The work will involve public relations, media networking and coordinating speaking opportunities at industry forums.
Additionally, the agency will help the firm form alliances with industry associations and partner with various industry-led forums. These steps will help the entity establish its brand at a national level.
ArisUnitern, a Bangalore-based venture, is a first of its kind; to provide end-to-end operational and real solutions to the real estate fraternity that helps the completion of projects on time. ArisUnitern aims to simplify Real Estate by providing the three critical M’s; namely, money, material and management. ArisUnitern is a full-fledged development management company which retains the identity of the developer/landowner. Through its vast network, ArisUnitern also provides financial advisory services, investment banking services, working capital funding, a high-power sales force, and access to construction materials at a single click in a seamless manner. ArisUnitern participates in the entire value chain of the real estate business and is a one-stop solution for all RE needs.
Story Brews founder Natasha Gupta said, “Story Brews is growing and with that, we are also growing our real estate portfolio. We have a portfolio that includes large corporate contractors, interior designers and developers in addition to start-ups in the area of banking and financial services, Fintech, logistics and technology etc. The win indicates our growing reach and credibility among the leading corporates in the country. Under the new win, we will help the brand in external communications through developing media tie-ups and industry associations.”
Since April 2021, Story Brews has grown four times in terms of clients. While expanding its team size, the agency has been increasing its client network across key Indian cities. It is based out of Bengaluru and operates in Delhi-NCR and MMR regions.
“The country’s real estate market continues to grow. Backed by robust infrastructure growth, the sector aligns with the nation’s development and growth. That said, ArisUnitern will play a crucial role in eliminating some of the industry challenges via its solutions. This will help developers in their growth. With that objective in mind, our association with Story Brews and its founder Natasha will help us promote the brand and meet our business objectives,” said ArisUnitern RE Solutions Pvt Ltd CEO & MD, Mr Navin Dhanuka.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
