Ad Campaigns
PUBG Mobile launches first ever India TVC
MUMBAI: PUBG Mobile has launched its first ever TVC in India. In its ongoing endeavour to increase customer touch base, the campaign comprises of 2 TVCs. One focuses on the thrilling new Sanhok map and the other on the gameplay of the most famous video game the country has ever seen.
The TVC was strategically launched, to coincide with the holiday season of Dussehra/Diwali when most of our players spend time watching telly, with their families.
The launch of the TVC corroborates the substance of India as a market for PUBG MOBILE. We all know someone who plays PUBG MOBILE. This simple fact is testimony to the impact of the game in India. The transition from gaming sub-Culture to pop-Culture is imminent.
The video lands right in the middle of the chaotic combat in Sanhok PUBG MOBILE’s all new map. The TVC presents the nail-biting aura of combat through stellar explosions and life-like battle scenarios in the Battle Royale game that has taken India by storm.
The TVC would be aired on a host of Hindi and English movie; infotainment; English entertainment; Hindi music and English music channels. You can catch the commercial on HBO HD, Star Gold, Sony Mix, VH1, Comedy Central, Discovery Channel and Star Movies, to name a few.
In addition to the inaugural TVC, PUBG MOBILE is all set to sponsor some of the biggest feature presentations for the calendar year. The marketing emphasis is as clear as day with Thor Ragnarok, Justice League and Gold (Starring Akshay Kumar), set to be powered by PUBG MOBILE, for their national premieres. India’s favorite mobile game has also nailed in sponsored spots for ‘High Altitude Warrior School’ and ‘Moonbound’ on Discovery Channel.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
