MAM
Proximity India appoints Dinesh Swamy as creative leader
MUMBAI: BBDO‘s CRM, digital and data arm Proximity India has appointed Dinesh Swamy as the creative leader.
Swamy moves in from Law & Kenneth where he was working as the creative director- digital.
He will report to BBDO India chairman and national creative director Josy Paul.
Confirming the news to Indiantelevision.com Paul said, “Dinesh will take our philosophy of advertising ahead and explode it in the digital world. He will look after the social media, mobile and online activities.”
Swamy began his digital journey as a web and graphic designer. In his career, spanning over 13 years, he has worked for brands such as Mercedes Benz, Emaar, Idea Cellular, MTV, Honda, Reliance Mobile, LIC, Volkswagen, Parle, Renault and Hero Motocorp. Prior to joining Law & Kenneth, he had also worked with Tribal DDB India, Flip Media and Red Apple Communications.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
