MAM
Provogue gets Hrithik to endorse brand
MUMBAI: In a bid to reinforce it‘s connect with the youth, apparel retailer Provogue India has roped in Bollywood actor Hrithik Roshan as its new brand ambassador. It has also unveiled a new ad campaign endorsing the tagline, ‘Be The Change‘, which establishes the new look of the brand. Provogue MD Nikhil Chaturvedi said, “I could not be more proud to welcome Roshan into the Provogue family. Provogue stands for superb quality, innovation and style and Roshan‘s suave and charismatic personality epitomizes Provogue‘s ideology of fashion.” The ad campaign will begin from 9 October and will be held across print and outdoor media. Earlier, the Provogue brand had been endorsed by Fardeen Khan and Saif Ali Khan.
