Ad Campaigns
Protium celebrates International Women’s Day with #TakeTheLeapBeTheLeap campaign
Mumbai: Protium, an engineering-driven pan-India lending major, has launched its #TakeTheLeapBeTheLeap campaign to celebrate International Women’s Day and promote gender equity along with women empowerment.
The campaign’s primary goal is to motivate and empower female professionals while also advocating for greater industry support. Additionally, it seeks to raise awareness about prevalent health challenges faced by female professionals, stemming from various factors encountered in their day-to-day work life.
The campaign began with an insightful discussion focusing on PCOD, anemia, and thyroid issues led by Dr Krutika Ramdin, MBBS, DNB – Obstetrics & Gynaecology, a seasoned practitioner with four years of experience. The agenda was to have it as a reminder to check on these as a lot of factors lead to such problems, stress being one of it, greatly a part of working professionals. The session explored various health concerns affecting women, highlighting preventive measures they can adopt. Dr. Ramdin provided valuable insights and guidance on managing these conditions, empowering women to take proactive steps towards their health and well-being
Additionally, it featured a dynamic panel discussion titled “Women in Finance: Inclusivity and Prospects,” held at Protium’s headquarters in Mumbai. Industry experts Anshu Mohta, Snigdha Agarwal, and Yashasvi Jain, all managing directors overseeing various verticals within the company, shared their insights and experiences, making the discussion both enlightening and inspiring.
Protium MD – human capital Jasmine Bawa said, “Protium is committed to fostering an inclusive environment where women are not just supported, but empowered to thrive. Through tailored policies and ongoing campaigns, we strive to ensure every woman in our organization has opportunities and resources to excel and reach her full potential”.
Previously, Protium implemented six different policies tailored specifically to empower the female workforce, which have received widespread positive feedback and significantly impacted women at Protium.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
