Brands
Protinex announces Protinex Protein Abhiyaan 2023
Mumbai: Protinex, India’s leading nutrition brand, has announced the launch of Protinex Protein Abhiyaan 2023 – a nationwide awareness initiative to address the pressing issue of inadequate protein intake in India.
Since 2017, Protinex has been at the forefront of driving a nationwide movement to raise awareness and transform behaviour about protein consumption in India. With Protinex Protein Abhiyaan, the brand is poised to make an even greater impact, furthering its commitment to empowering individuals and fostering a healthier India. In 2022, Protinex Protein Abhiyaan achieved a remarkable milestone reaching 20 million people with 150 thousand pledges.
Protinex is a brand of Danone India, a global food and nutrition company operating in over 120 countries. With a current market share of around 27 per cent (according to Nielsen Report, April ’23) in the adult nutrition category, Protinex has established itself as the category leader. Protinex Protein Abhiyaan aligns with Danone’s ‘One Planet. One Health’ framework and the company’s mission of promoting health through food for as many people as possible.
Danone India marketing director Sriram Padmanabhan said, “We are proud to have been leading the charge on the protein agenda in India. Protinex Protein Abhiyaan is our commitment to promoting good health and well-being among Indians. Protein is a crucial macronutrient however, 70 per cent of Indian consumers do not consume enough protein. Through this campaign, we aim to educate consumers about the importance of adequate protein consumption and encourage them to make it a part of their daily diet. Protinex Protein Abhiyaan 2023 marks a new milestone in our journey, as we strive to create an even larger impact and empower individuals across the nation.”
As a part of Protinex Protein Abhiyaan, the brand will be conducting 8 on-ground activities in New Delhi and Mumbai to engage with consumers directly. Protinex will also launch a series of informative videos featuring nutrition experts who will share insights and tips on incorporating protein into daily diets. Additionally, Protinex will distribute Protinex kits to ASHA workers for every 1000 pledges collected. The complete campaign will leverage a mix of digital and traditional media channels to spread awareness about the role of protein in maintaining good health and the benefits of including it in the daily diet. As one of the country’s leading nutrition brands, Protinex aspires to reach as many people as possible, including those in rural areas and urban cities, empowering more people to make informed decisions about their nutrition and prioritise their health.
Protinex Protein Abhiyaan 2023 will commence on 4 July and Protinex invites everyone to join in and learn more about the role of protein in maintaining good health.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
