MAM
PromotEdge wins exclusive marketing mandate for Style Baazar
Mumbai: PromotEdge, a leader in integrated marketing solutions, has officially secured the exclusive marketing mandate for Style Baazar, a prominent name in the fashion retail industry. The collaboration symbolizes a fusion of innovation and creativity, setting a benchmark for the future of retail marketing. Together, PromotEdge and Style Baazar will develop a strategic roadmap, encompassing Brand’s way forward, content creation for digital, social media management, performance marketing, and influencer marketing. They will work towards shaping Style Baazar’s brand, emphasizing digital content that resonates with core audiences, managing and enhancing social media presence, employing data-driven performance marketing strategies, and engaging influential voices to build a relatable and aspirational brand.
PromotEdge CEO Saurav Agarwal expressed enthusiasm about the partnership, stating, “We are committed to driving Style Baazar’s success through a blend of creativity and strategy. This mandate goes beyond marketing; it’s about shaping an entire brand’s journey.” Style Baazar CMO Siddhantt Khemani shared similar sentiments, adding, “PromotEdge’s multifaceted approach makes them the perfect partner for Style Baazar. Their expertise in these key areas will empower our brand, enabling us to connect with our customers in novel and impactful ways.”
This exciting collaboration marks a new era for Style Baazar, weaving a holistic marketing strategy designed to resonate with contemporary consumers and set new industry standards. The partnership promises to make waves in the competitive landscape of fashion retail and stands as a testament to the shared vision and commitment of both organisations.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
