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Promax&BDA to debut in China
MUMBAI: Promax&BDA will hold its first conference in China this November. The organisation has announced that it would hold its maiden conference in China, in conjunction with the 8th Sichuan Television Festival (SCTVF).
The Sichuan Television Festival, sponsored by the State Administration of Radio, Film and Television of the People’s Republic of China, runs from November 26 to November 28, and features various events and awards programmes. These include the International Television Programme Market, the International Gold Panda Animation Expo, the International Gold Panda Digital Art Awards, as well as the International Gold Panda Awards for Documentary, stated an official release.
The one-day Promax&BDA conference, featuring international and local speakers, will be held on November 26 to November 27. PROMAX&BDA Awards ceremony for promotion and design excellence in 10 categories will be held on 26 November in association with the SCTVF’s International Gold Panda Awards, which recognise and reward documentary and animation production achievement.
“Our first-ever PROMAX&BDA China opens up a vital new chapter in the development of promotion and design around the world,” says president and CEO of PROMAX&BDA Jim Chabin.
“We have long looked forward to welcoming promo-makers and designers from the People’s Republic of China into the global promo and design community in a more meaningful way. This has myriad benefits not only for local promo and design teams, who will now be offered the full benefit of Promax&BDA events on their home ground, but also for television stations around the world,” Chabin says. “Increased interaction with and input from one of the biggest television markets in the world can only enhance our understanding and add layers to our collective experience and expertise,” Chabin adds.
“Sichuan Province, located in the middle of China, covers an area of 485000 square km, with a population of 80 million people. China has a very big market for TV and film programs, and has more than 320 TV stations and 2262 TV channels,” “As delegates from TV Stations and channels will get together to the Sichuan TV Festival, our cooperation with Promax&BDA will enhance the communication between international professionals and Chinese TV stations and production companies, and provide them with more opportunities for cooperation and business,” says director of Sichuan TV festival office Xuzhao Zhong.
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Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
