MAM
Producer Bazaar onboards Vishakha Singh as chief growth advisor
Mumbai: Fipchain Technology Pvt Ltd, the company behind the revolutionary media tech platform: ProducerBazaar.com, has announced the onboarding of Vishakha Singh as its chief growth advisor (CGA).
In this role, Vishakha Singh will bring her expertise in blockchain technology, in addition to spearheading brand promotion, leading promotional initiatives and events, and advise on overall business growth for Producer Bazaar.
Producer Bazaar: A Web2 & Web3 marriage
ProducerBazaar.com is a cutting-edge platform that merges the established world of Web2 with the burgeoning potential of Web3. This translates to seamlessly integrating blockchain technology into the entertainment industry, creating a secure and efficient marketplace.
The platform acts as a bridge, connecting creators, producers, distributors, and buyers. This streamlined approach facilitates the buying and selling of various intellectual property (IP) rights associated with movies and other content.
Vishakha Singh: A Web3 champion
Vishakha Singh’s role is particularly exciting due to her proven expertise in Web3 technologies. She has been a successful actor and film producer.
Most notably, Singh co-founded India’s first NFT Marketplace and served as the Vice President of WazirX NFT marketplace. Here, she played a key role in building a robust community exceeding 80,000 users and spearheaded the launch of successful NFT projects within a short span.
“Producer Bazaar’s innovative use of Web2 and Web3 technologies perfectly aligns with Vishakha Singh’s passion for the entertainment industry and her deep understanding of the potential of blockchain. This combination positions Producer Bazaar for significant growth and continued disruption within the entertainment landscape” said Fipchain Technology Pvt Ltd founder and CEO GK Tirunavukarasu.
Co-founder and CBO Vijay Dingari mentioned, “Her experience, creativity, and passion for the entertainment industry make for a perfect fit to align with her on our growth strategy.
We are confident that with her at the helm of our growth efforts, Producer Bazaar will continue to revolutionize the way content is traded and distributed across the global front.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
