Priyanka Tewari named head of marketing at Glenmark Pharmaceuticals

MUMBAI: Pharma marketing has produced its latest head-of-department appointment, and this one has been years in the making. Priyanka Tewari has joined Glenmark Pharmaceuticals as head of marketing, based in Mumbai, a role she stepped into in August 2026. It is the natural next step for a career that has spent nearly two decades almost exclusively inside pharmaceutical brand teams, working her way up from product executive to the top marketing chair without a single detour outside the sector.

Tewari’s most recent stretch, at Alkem Laboratories, ran three years and eight months and doubled as a compressed masterclass in upward mobility. She joined as assistant marketing manager in December 2022, moved to marketing manager in April 2024, and was promoted to senior marketing manager in April 2026, all while handling Clavam, one of the top brands in the Indian Pharmaceutical Market. Three promotions inside four years is not a bad strike rate, and it suggests Alkem found in Tewari someone who could be trusted with a genuinely significant brand rather than a training-wheels one.

Before Alkem, Tewari spent a year and seven months at Zydus Group as group product manager, handling the Ampilox brand, and a similar stint at Hetero Healthcare, where she managed Opox, also as group product manager. The longer, formative chapter of her career sits at Ipca Laboratories, where she spent four years and three months as senior product manager handling Vinicor and Rxplus, having earlier managed Thank OD as brand manager at Panacea Biotec for a year and eight months. Her career opened even further back, with international marketing roles at Unichem Laboratories and Plethico Pharmaceuticals between 2008 and 2013, and a first job as product executive at Ajanta Pharma in early 2008.

That arc, product executive to head of marketing across eight pharma companies in eighteen years, is a reminder that in Indian pharma, brand management careers are still built the old way, brick by brick, brand by brand, promotion by promotion, rather than through lateral leaps into adjacent industries. Tewari’s own note on the move keeps it simple, calling herself a creative marketer with over a decade in brand management, excited for new challenges and the chance to make a meaningful impact. Given the trajectory, Glenmark looks to have picked up someone who knows exactly how pharma brands are built and sustained.