MAM
Priyanka Chopra’s brand value is the maximum- Checkbrand Report
Checkbrand, an online sentiment analysis company today announced the data about online sentiments of top movie stars in the country. This is the first quarterly analysis report on the latest trending Indian film stars by any agency in the country. Checkbrand analyzed data for 26 top movie actors on social media for the period of August – October 2020.
Checkbrand analyzed more than 100 million online impressions for the report. The most trending (Twitter, Google Search, Wiki, YouTube etc) actress in the last quarter was Kirti Sanon (2334) followed by Priyanka Chopra (2331) and Alia Bhatt (2277). All the top three places were occupied by Indian actresses. Akshay Kumar (1792), Salman Khan (1421), Aamir Khan (1145), Shahrukh Khan (1133)m followed the chart.
In terms of engagement, the top three positions have been occupied by male actors. Salman Khan had an engagement of 2.25 lakhs, followed by Sharukh Khan at 2.16 lakhs, Akshay Kumar at 1.7 lakhs, Ajay Devgan at 0.64 lakhs and Amitabh Bachchan at 0.62 lakhs. The five actors have a collective engagement of 7.3 lakhs, which was more than rest of the collective engagement of 21 film stars which is meager 3.64 lakhs. The 21 stars included both males and females.
Only seven movie stars could cross more than one lakh in terms of social media mentions. The names included with mentions are Salman Khan (4.97 lakh), Shahrukh Khan (4.52 lakh), KanganaRanaut (3.70 lakh), Akshay Kumar (3.54 lakh), Ajay Devgn (1.95 lakh), Aamir Khan (1.88 lakh), Alia Bhatt (1.80 lakh). Despite the increasing popularity of Ananya Pandey and Bhumi Pendkar, their mentions were less than 500 in the last quarter.
King Khan still rule the overall brand score with 41.76, followed by Priyanka Chopra 41.26, Deepika Padukone 36.54, Shraddha Kapoor 34.48. The lowest score was for Kangana Ranaut 9.87. Even Aamir Khan was the third last at 11.69. The overall score is measured out of 100. Five parameters have been considered for devising this score which are followers (20), trends (10), sentiment (30), engagement (20) and mentions (20).
The brand value in monetary terms, basis the engagement and followers for Priyanka Chopra stood at INR 2.65 billion, for Akshay Kumar at INR 2.60 billion, followed by Salman Khan at INR 2.52 billion, Deepika Padukone at INR 2.11 billion and Shahrukh Khan at INR 2.09.
Speaking on the sentiment analysis, Mr. Anuj Sayal, MD, ADG Online and Checkbrand.online said, “Some interesting facts have come out in the last few weeks. The overall sentiment for KanganaRanuat has gone down. She slipped to almost last position. It is interesting to note that 71% sentiment for Abhishek Bachchan is positive and Aamir Khan’s sentiment is negative at 28.1%. Anushka Sharma’s overall sentiment is negative at 4.6%”
“This is our first report and we plan to add more interesting anecdotes in our next quarterly report. We wanted to create a platform which could help brands understand their real value in terms of presence on Digital media on real time basis. We are eager to work and help them improve their overall digital presence,” he further added.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
