Brands
Priyanka Chopra Pantene’s new global ambassador
MUMBAI: Pantene, a leading hair care brand, has welcomed the superstar and Bollywood actress Priyanka Chopra as their newest global brand ambassador. Joining an esteemed roster of strong women around the globe such as Selena Gomez, Ellie Goulding, Gisele Bundchen, Priyanka adds another feather to her cap by becoming the first Indian actress to represent the brand globally.
Pantene stands for ‘Strong is Beautiful’ and Priyanka Chopra embodies this by inspiring women across the globe with her inner strength and beauty. She will be the face of Pantene’s new campaign celebrating the Brand’s biggest breakthrough in 30 years.
Commenting on her association with the brand, Priyanka said, “A favorite around the world, I love that Pantene celebrates and advocates that being strong is beautiful”. She adds, “Inner Strength is as important for hair as it is for life. Strong hair can handle anything! Pantene with its new and improved formula has given me thicker, stronger hair allowing me to endure any hair damage and experiment with different styles!”
Priyanka’s lustrous hair has received its fair share of worldwide fame, with many proclaiming that her hair deserves ‘an Emmy’ of its own! “Yes, I do get that a lot wherever I go. As we all know, your hair needs regular, proper care. With the new Pantene, one can get just that! It’s more than just a shampoo; it strengthens and nourishes hair right from the root to the tip. All that strength and nourishment wrapped up in your daily wash? What more can your hair ask for!”
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
