Brands
Priyanka Chopra Pantene’s new global ambassador
MUMBAI: Pantene, a leading hair care brand, has welcomed the superstar and Bollywood actress Priyanka Chopra as their newest global brand ambassador. Joining an esteemed roster of strong women around the globe such as Selena Gomez, Ellie Goulding, Gisele Bundchen, Priyanka adds another feather to her cap by becoming the first Indian actress to represent the brand globally.
Pantene stands for ‘Strong is Beautiful’ and Priyanka Chopra embodies this by inspiring women across the globe with her inner strength and beauty. She will be the face of Pantene’s new campaign celebrating the Brand’s biggest breakthrough in 30 years.
Commenting on her association with the brand, Priyanka said, “A favorite around the world, I love that Pantene celebrates and advocates that being strong is beautiful”. She adds, “Inner Strength is as important for hair as it is for life. Strong hair can handle anything! Pantene with its new and improved formula has given me thicker, stronger hair allowing me to endure any hair damage and experiment with different styles!”
Priyanka’s lustrous hair has received its fair share of worldwide fame, with many proclaiming that her hair deserves ‘an Emmy’ of its own! “Yes, I do get that a lot wherever I go. As we all know, your hair needs regular, proper care. With the new Pantene, one can get just that! It’s more than just a shampoo; it strengthens and nourishes hair right from the root to the tip. All that strength and nourishment wrapped up in your daily wash? What more can your hair ask for!”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
