MAM
Priyanka Chopra and Shahid Kapoor to endorse HUL’s BRU brand
MUMBAI: Hindustan Unilever‘s coffee brand, BRU, appointed the Bollywood duo Priyanka Chopra and Shahid Kapoor as their brand ambassadors.
BRU offers a range of products in instant coffee, conventional coffee and premixes. The brand has offers authentic coffee taste.
Said HUL General Manager Beverages Arun Srinivas, “We are delighted to have Priyanka & Shahid on board as our brand ambassadors. We feel that the duo best brings alive BRU‘s philosophy of “Coffee livening-up every moment by stimulating conversation”. We constantly strive to bring the best products and coffee experience to our consumers. BRU knows coffee like no other when it comes to Indian taste palette.”
Said leading Bollywood actor Priyanka Chopra, “A great cup of coffee is my constant companion whether it‘s at work or at play! That‘s what makes my association with BRU that much more special. I am equally excited to be working with Shahid on this brand. It‘s a very interesting idea and I‘m sure it will be appreciated by one and all.”
Shahid Kapoor added, “I am a coffee addict and this is a great opportunity to endorse something from the heart! I love the taste and aroma that BRU products offer. I am excited about this association, and am looking forward to working on the new campaign.”
Ogilvy & Mather handles many of the HUL brands including, Bru, Lakme, Lipton Yellow Label and Dove.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
