Brands
Kisna shines with new Shahid–Mira campaign celebrating joy
MUMBAI: Kisna Diamond and Gold Jewellery has launched its new nationwide campaign, Khushi Ke Har Pal Ke Liye, Kisna, bringing Shahid Kapoor and Mira Rajput Kapoor together in a charming celebration of life’s everyday joys. Following their recent announcement as brand ambassadors, the film captures the couple’s natural warmth in a story that blends affection, humour and modern-day intimacy.
The ad opens inside a softly lit Kisna store, where a playful exchange unfolds between the couple. Mira is briefly disappointed until Shahid surprises her with an anniversary necklace, confessing he forgot the occasion. Moments later, he produces a bracelet meant for her birthday, joking he remembered it but was simply late. The scene sets a tone of easy honesty and shared laughter.
What follows is a lively montage of celebrations, with Mira styled in three distinct looks for her sister’s wedding, the sangeet and a cocktail night, each paired with a different Kisna piece. Shahid’s voiceover ties the film together, showing how jewellery slips effortlessly into India’s culture of festivities, from family events to everyday sparkle.
The ad circles back to the store as fireworks bloom outside. Shahid points to the jewellery, calling out festive moments, holidays and simple daily joys. Mira then offers him a ring, reminding viewers that some gifts are simply for each other. The film closes with the couple walking together to an uplifting soundtrack, inviting audiences to see happiness in every moment.
Hari Krishna Group founder and managing director Ghanshyam Dholakia, said Shahid and Mira’s presence brings a natural warmth that matches the brand’s spirit. “This campaign captures the small, genuine moments that make everyday life special. Their ease and chemistry reflect the emotion we wanted to convey.”
Kisna Diamond and Gold Jewellery CEO Parag Shah, added that the film stems from a simple belief: celebrations don’t begin and end with milestones. “Jewellery becomes an expression of affection and shared joy. Shahid and Mira embody this sentiment beautifully.”
Shahid Kapoor said the campaign felt honest and true to life. “Jewellery isn’t just for grand occasions; it’s woven into the moments that shape our everyday. Kisna adds a quiet sparkle to each one.”
Mira Rajput Kapoor shared that the brand’s philosophy resonated instantly. “Kisna believes jewellery should feel effortless and personal. This campaign captures that warmth and authenticity, and we’re delighted to be part of it.”
Khushi Ke Har Pal Ke Liye, Kisna, now rolls out across television, theatres, digital platforms and outdoor media, carrying its message of joy to audiences across India.
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
