Ad Campaigns
Priyanka Agrawal of Fractal Ink joins Punt Partners as co-founder
Mumbai: Fractal Ink’s co-founder Priyanka Agrawal has joined Punt Partners as a co-founder. As per reports, she will be responsible for building a new consulting practice that combines innovation, design, and technology to deliver exceptional customer interventions for brands, with a primary focus on the North American market.
Fractal Ink was set up in 2010, and Agrawal had been with the design consultancy firm ever since. It was acquired by the Dentsu group in 2016. She quit Dentsu in 2022 – she held the post of chief strategy officer of Fractal Ink and managing partner for CX consulting. After this, Agrawal started an innovation consulting practice called Forward Slash, focusing on digital transformation for Fortune 500 companies in the US. She has also worked in design roles at The Daily Mail Group Trust (DMGT) in London.
The tech start-up Punt Partners was co-founded by Sidharth Rao and Madhu Sudhan in September 2022; it recently announced its entry into creative services with the launch of Punt Creative. Sumera Dewan from Webchutney has been roped in to lead the creative division.
For the record, in December 2022, Punt Partners successfully raised its first round of funding from individual investors from the media, advertising, marketing, and startup sectors. The round also saw participation from funds like Point One Capital, Namma Capital, Real Time Angel Fund, and the creative agency Talented. Among the investors are well-known names in the industry, including Anand Jain (co-founder, CleverTap), Ashish Hemrajani (CEO, BookMyShow), Deep Kalra (founder, MakeMyTrip), Harish Bahl and Manish Vij of Smile Group, Kunal Shah (founder, CRED), Phanindra Sama (Founder, Redbus), Rajan Navani (Founder & CEO, JetSynthesys), Santosh Desai (MD, Future Brands), Sarbvir Singh (CEO, Policybazaar), and others.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
