Ad Campaigns
Priyagold unveils campaign featuring Kiara Advani for new Snakker biscuits
Mumbai: Priyagold, a prominent player in the fast-moving consumer goods (FMCG) industry, has come up with a new campaign to create curiosity around the new range of Snakker biscuits among the Gen Z audience.
With the launch of the new biscuit, the brand innovatively coined the term ‘Snakk’ to strike a chord with the youth. Resonating with their interest, Priyagold aspires to make Snakker biscuits synonymous to snacks. The video features brand ambassador Kiara Advani to tap the interest of youngsters. The popularity of the actress, coupled with her active social media presence bodes well for establishing a strong connection with the Gen Z audience.
Through the video posted on the celebrity’s social media platform, the brand created curiosity by showcasing the actress involved in baking a cake with secret ingredients. This keeps the audience hooked by compelling them to guess the favorite snack of the actress. Incorporating the popular Gen Z term ‘Snakk” played an instrumental role in piquing the interest of the audience and driving maximum engagement from them.
Ultimately, the rollout of a video by Kiara Advani revealing the launch of the Snakker biscuit from the house of Priyagold garnered huge engagement from the audience, implying their trust in the brand. At the same time, the revelation depicted the delectability of the cookie for indulgence in a rich, creamy flavour with a hint of crunchiness to it.
For driving mileage around the campaign, the brand also roped in relatable comedy influencers to amplify awareness surrounding the Priyagold Snakker Biscuit. In the process, humor and wittiness were infused to the campaign to foster deeper connection with the audience.
Speaking on the occasion, Priyagold’s director Mannas Agarwwal said, “The campaign is designed to appeal to Gen-Z audience and that is why we incorporated the term “Snakk” for Snakker Biscuit which has two meanings, one means a Snack to have when hungry and other is referred to someone who is attractive or appealing. It is very important that we do ad campaigns which appeal to the younger demographic because they are becoming our largest consumer segment.”
Priyagold is at the forefront of leading the trend in the FMCG sector by curating innovative offerings. Bringing about the confluence of quality and affordability, the brand has been a top choice among Indians for the past 23 years, reinforcing its capability to offer a range of delectable products.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
