Brands
PriyaGold redefines the FMCG landscape with the launch of Its innovative D2C website
Mumbai: PriyaGold, a prominent player in the fast-moving consumer Goods (FMCG) industry, is delighted to introduce its all-new direct-to-consumer (D2C) website, which went live on 23 November 2023. With this momentous launch, Priya Gold positions itself as an industry pioneer, leading the way in introducing innovative offers that set new trends for FMCG companies. The brand’s unwavering dedication to quality, affordability, and an extended product range distinguishes it from the competition making it a top choice for Indians for over 23 years.
The PriyaGold D2C website has been meticulously designed to provide a wide variety of choices and an array of different combos, all at highly competitive prices. It’s set to be a comprehensive and competitive platform, offering an extensive range of chocolates, biscuits, gift hampers, and variety packs that cater to diverse preferences and budgets.
PriyaGold director Mannas Agarwwal said, “The PriyaGold D2C website serves as a testament to our dedication to offering products of excellent quality at an affordable price, all while maintaining our unique selling proposition (USP). As a third-generation entrepreneur, we have painstakingly crafted the website to ensure a seamless shopping experience while staying in step with the ever-evolving world of technology. Our D2C website embodies our commitment to quality and affordability, offering combo deals, discounts, and free gifts. What sets us apart is the power of personalisation – customers can select their favourite products in our offers, ensuring a tailored experience. From coffee and tea lovers to festival-themed hampers, we have a range of choices.”
“As we evolve with changing market demands, our brand ambassador, Kiara Advani, joins us to introduce exciting new offers. Notably, Kiara’s favorite biscuits are now available in a beautifully packaged box. We’ve encapsulated this initiative with our new D2C tagline, ‘Haq se Maango, ab ghar baithe baithe,’ promising the ease of doorstep snacking with a touch of excitement.” He added.
PriyaGold’s unwavering dedication to providing an unrivaled confectionery experience for its customers is evident in the innovative offers and personalised purchase flows it offers. However, our commitment to innovation doesn’t stop there. We are taking a significant leap forward by introducing complimentary gifts and enticing discounts, elevating the shopping experience to extraordinary levels. This transformative approach sets PriyaGold apart as a trendsetter within the FMCG industry, paving the way for others to follow.
In conclusion, PriyaGold’s new website caters to the evolving expectations of consumers in the chocolates and biscuits segment. With unique offers, gifting hampers, and a host of additional benefits, the website promises an unparalleled experience for shoppers. We invite you to explore and indulge in the world of Priya Gold’s delicious treats and delightful surprises.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
