MAM
Prius Communications unveils new logo
Mumbai: Prius Communications, a prominent player in the public relations and digital space, redefined itself as ‘Prius Brand and Business Partner,’ with a new logo and transformative rebranding. Over the past decade, the firm has established itself as a leader in the PR domain and now unveiled a new logo and a diverse solutions portfolio.
Unveiling the new logo, Prius Brand & Business Partners, founder and chief Baldev Raj said, “The rebranding is a strategically progressive move to reinforce our commitment to innovation and adaptability in meeting the rapidly changing communication landscape. Our focus is on nurturing enduring partnerships that transcend the ordinary, echoing the essence of our tagline – ‘Get Heard. BIG.’ This tagline underscores our commitment to impactful and influential communication.”
Renowned for its comprehensive suite of services, Prius provides an extensive range of PR solutions, including Digital Marketing, Influencer Engagements, and Brand Strategy. With the extensive experience and expertise of its leadership team, the company specializes in innovative communication and solutions.
“Our renewed focus on diverse solutions, aligned with emerging tech-enabled human-driven tools, underscores our dedication to supporting our partners in navigating the complexities of the modern business landscape,” added Mr. Raj.
Prius Communications boasts a proven track record of successful brand strategies and PR campaigns for diverse clients globally, including leading companies, MNCs, and startups. With a strong national presence in key cities including Delhi, Mumbai, Bengaluru, Kolkata, Ahmedabad, Lucknow, and Jaipur Prius blends traditional PR with innovative digital solutions.
Now, the contemporary design and vibrant colour palette of the rebranding symbolize adaptability and resilience in the evolving communication landscape. Prius aims to create synergy across platforms, ensuring a progressive approach for partners. This rebranding signifies a forward-thinking strategy and future-ready solutions.
Brands
Kia India partners HYBE India for 15-city global girl group auditions
Automaker backs nationwide talent hunt with immersive Syros-led youth engagement
NEW DELHI: Kia India has partnered with HYBE India as the exclusive automotive partner for its first large-scale global auditions aimed at discovering India’s next international girl group.
The initiative will span 15 cities, combining on-ground and digital auditions to create a global pathway for young Indian talent. The collaboration blends entertainment with brand engagement, positioning the automaker at the centre of a youth-driven cultural platform.
As part of the rollout, HYBE India will bring its globally recognised artist development model to India, building on the legacy of HYBE, known for creating acts like BTS and KATSEYE.
The partnership will come to life through HYBE India Pop-Up Parks across cities, featuring the 2026 Kia Syros as a central attraction. A key highlight is the ‘Kia Engagement Zone’, an in-car content creation setup that allows participants to record and share performance videos, turning the vehicle into a creative studio on wheels.
Kia India senior vice president marketing and sales Atul Sood said, “Kia India’s collaboration with HYBE India reflects a shared understanding of how culture, creativity and youth aspirations are evolving today.”
HYBE India head of business development Sarthak Arora said, “This collaboration enables us to build a meaningful platform that helps unlock India’s potential on a global stage.”
The on-ground activations will begin in Guwahati on 2 May, followed by Mumbai, Pune, Hyderabad, Bengaluru and New Delhi, before expanding to other cities including Chennai, Ahmedabad, Kolkata and Chandigarh. Online auditions will run from 31 March to 31 July, extending participation to Indian talent worldwide.
With this move, Kia India is stepping beyond mobility to engage with youth culture and creative ambition, aligning its brand with a generation that values global exposure, identity and self-expression.
