MAM
Prius Communications unveils new logo
Mumbai: Prius Communications, a prominent player in the public relations and digital space, redefined itself as ‘Prius Brand and Business Partner,’ with a new logo and transformative rebranding. Over the past decade, the firm has established itself as a leader in the PR domain and now unveiled a new logo and a diverse solutions portfolio.
Unveiling the new logo, Prius Brand & Business Partners, founder and chief Baldev Raj said, “The rebranding is a strategically progressive move to reinforce our commitment to innovation and adaptability in meeting the rapidly changing communication landscape. Our focus is on nurturing enduring partnerships that transcend the ordinary, echoing the essence of our tagline – ‘Get Heard. BIG.’ This tagline underscores our commitment to impactful and influential communication.”
Renowned for its comprehensive suite of services, Prius provides an extensive range of PR solutions, including Digital Marketing, Influencer Engagements, and Brand Strategy. With the extensive experience and expertise of its leadership team, the company specializes in innovative communication and solutions.
“Our renewed focus on diverse solutions, aligned with emerging tech-enabled human-driven tools, underscores our dedication to supporting our partners in navigating the complexities of the modern business landscape,” added Mr. Raj.
Prius Communications boasts a proven track record of successful brand strategies and PR campaigns for diverse clients globally, including leading companies, MNCs, and startups. With a strong national presence in key cities including Delhi, Mumbai, Bengaluru, Kolkata, Ahmedabad, Lucknow, and Jaipur Prius blends traditional PR with innovative digital solutions.
Now, the contemporary design and vibrant colour palette of the rebranding symbolize adaptability and resilience in the evolving communication landscape. Prius aims to create synergy across platforms, ensuring a progressive approach for partners. This rebranding signifies a forward-thinking strategy and future-ready solutions.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
