MAM
Prius Communications unveils new logo
Mumbai: Prius Communications, a prominent player in the public relations and digital space, redefined itself as ‘Prius Brand and Business Partner,’ with a new logo and transformative rebranding. Over the past decade, the firm has established itself as a leader in the PR domain and now unveiled a new logo and a diverse solutions portfolio.
Unveiling the new logo, Prius Brand & Business Partners, founder and chief Baldev Raj said, “The rebranding is a strategically progressive move to reinforce our commitment to innovation and adaptability in meeting the rapidly changing communication landscape. Our focus is on nurturing enduring partnerships that transcend the ordinary, echoing the essence of our tagline – ‘Get Heard. BIG.’ This tagline underscores our commitment to impactful and influential communication.”
Renowned for its comprehensive suite of services, Prius provides an extensive range of PR solutions, including Digital Marketing, Influencer Engagements, and Brand Strategy. With the extensive experience and expertise of its leadership team, the company specializes in innovative communication and solutions.
“Our renewed focus on diverse solutions, aligned with emerging tech-enabled human-driven tools, underscores our dedication to supporting our partners in navigating the complexities of the modern business landscape,” added Mr. Raj.
Prius Communications boasts a proven track record of successful brand strategies and PR campaigns for diverse clients globally, including leading companies, MNCs, and startups. With a strong national presence in key cities including Delhi, Mumbai, Bengaluru, Kolkata, Ahmedabad, Lucknow, and Jaipur Prius blends traditional PR with innovative digital solutions.
Now, the contemporary design and vibrant colour palette of the rebranding symbolize adaptability and resilience in the evolving communication landscape. Prius aims to create synergy across platforms, ensuring a progressive approach for partners. This rebranding signifies a forward-thinking strategy and future-ready solutions.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
