MAM
Prism Johnson shareholders give Aggarwal and Chandak a three-year encore
MUMBAI: Prism Johnson Ltd’s shareholders have given a resounding “yes” to continuity, reappointing Vijay Aggarwal as managing director and Sarat Kumar Chandak as whole-time director (executive director & CEO, HRJ) for another three-year stint. The decision, sealed via postal ballot and remote e-voting, confirms the shareholders’ confidence in the duo’s leadership.
Aggarwal, a seasoned veteran with a career stretching back to 2010 at Prism Johnson and 1998 at the erstwhile H. & R. Johnson (India) Limited, brings a wealth of experience to the table. An IIT Delhi and IIM Ahmedabad alumnus, complete with gold medals and a stint at SBI Capital Markets, he’s seen it all.
Chandak, who joined Prism Johnson in 2018 and ascended to his current role in 2019, boasts over 30 years of experience in the building materials industry. With a BSc from Sambalpur University, a post-graduate diploma from NIIT-Nagpur, and an MBA from Pune University, he’s a well-rounded leader.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
