Ad Campaigns
Prioritizing employee safety & well-being, Hike goes Remote-First for 2020
Hike, India’s homegrown social products & internet company today announced adopting a Remote-first approach for the rest of 2020. Aligned with Hike’s culture of valuing employee wellbeing over everything else, Hike’s move to a Remote-First culture would make working remotely their default modus operandi. However, for those looking to come to the office, it will remain an option with strict guidelines to ensure social distancing and sanitation.
To facilitate a seamless transition to ‘Remote-First’ and ensuring everyone is comfortable and productive when working from home, Hike has also announced multiple arrangements to help employees create a workspace at home. Hike would be delivering an ergonomic office chair & a brand new compact office table to its employees residing in Delhi/NCR. For employees presently outside of Delhi/NCR Hike has announced a reimbursement of up to INR 10,000/- for the purchase of their own chair & table to set up their workstation at home. Additionally, Hike would also be supporting its employees for any internet and IT accessories requirements. These include accessories such as Monitors, USB Converters, Laptop riser & more, adding up to INR 40,000 per employee.
As a tech-focused organisation, Hike has always invested in tools for efficiency gains and continues to leverage multiple of them to enable effective remote communication between teams. Some of them include Basecamp, Asana, Figma, Notion, Slack, Tableau, Office vibe, Google Suite, MIRO.
Hike has also introduced some unique ‘Remote-First’ initiatives like no-meeting hours, Remote All-hands, and virtual recognition programs. Over and above logistics and processes, Hike has also introduced a manager’s handbook internally aligned to its values to sustain their cultural priorities focusing on the following pillars:
Setting Expectations: As a manager, it's important to clearly convey your expectations. Be as specific as possible while using simple and concise language. “New normal” isn’t necessarily a business world without working in an office, it’s just a world where we focus on work instead of the office
Trust: Emphasizing on the act of leading with trust as opposed to micro-management as can be the temptation in the absence of face to face interaction with the team
Empathy: People that work remotely shouldn’t feel like they need to be in the office to be fully informed. Flexibility and empathy are key. This is new for a lot of people, and these are without a doubt extenuating circumstances
Hiring: The key to developing a thriving remote culture that is built on trust starts with finding the right people and setting the right expectations
Hikers looking work from office have to comply with the following mandatory guidelines aligned to statutory requirements:
No one above 99 temp would be allowed in the office building
Everyone has to wear a mask all day long
Physical/social distancing
Lunches won’t be together
Not more than 3 people in the washroom at a time (original capacity: 10)
Meeting rooms will no longer accommodate to capacity:
2-3 seater will be for 1 person
5-6 seater will be for 2 people
8-10 seater will be for 3-4 people
Work stations to maintain 6’ distance
No Gym
Social distancing while walking in the hallways
Hike has been operating remotely for over 5 months and has also launched the world’s first mobile-first virtual world, HikeLand, remotely, recently. Starting March 6th, 2020, Hike had implemented Work From Home (WFH), organization-wide to ensure employee well-being ahead of the lockdown announcements by state and national authorities.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
