MAM
Primex quenches Clear Premium Water’s PR thirst with third-time mandate win
MUMBAI: In a relationship that continues to age better than bottled water, Primex Media Services has been reappointed as the public relations agency for Clear Premium Water—for the third time running. The move cements Primex’s credentials as a communications player that delivers both reach and resonance.
Clear Premium Water renewed its faith in the Surat-headquartered agency for another term of strategic storytelling, media outreach, and brand positioning. The agency’s remit includes press releases, crisis communication, media conferences, and content development across digital and traditional platforms.
“We are thrilled to continue our partnership with Clear Premium Water, a brand that stands for purity, quality, and trust. This continued association is a strong endorsement of our capabilities and commitment. Our goal remains to elevate Clear Premium Water’s presence across media and to reinforce its reputation through consistent and impactful communication. The renewed mandate also reflects the growing importance of sustained and strategic PR in building brand equity”, said Primex Media Services founder & CEO Nitesh Desai.
“Primex Media Services has been a trusted communications partner who truly understands our brand values and business goals. Its strategic insights and media relations expertise have played a key role in shaping our brand image and public perception. We are pleased to extend our association and look forward to more successful chapters in our growth story”, said Shah.
In an age where every brand seeks to stay relevant and visible, Clear Premium Water’s decision to retain Primex reflects the rising weight of strategic communication in shaping perception and performance alike.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
