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Primebook ropes in Bhavesh Gupta and Tathagata Ray to scale strategy and storytelling
MUMBAI: There’s a new script being written at Primebook—and this time, it comes with financial savvy and a flair for storytelling. The Android-based computing company has made a two-pronged leadership move, bringing on board fintech heavyweight Bhavesh Gupta as an advisory board member, and appointing creative leader Tathagata Ray as head of content.
The announcement signals Primebook India’s push to merge business strategy with brand building. The former Paytm president & COO, Gupta, brings over 25 years of experience across banking, digital lending and fintech. His new role at Primebook is set to strengthen the firm’s go-to-market strategy and expand digital access for India’s youth.
“What compelled me to join Primebook’s advisory board is its futuristic approach to building deeptech solutions…” said Gupta. CEO & co-founder Chitranshu Mahant welcomed the appointment as a validation of Primebook’s long-term vision and scaling ambitions.
Simultaneously, Ray steps into the role of head of content. With over 15 years in advertising and branding, Ray’s past includes stints at Air India Limited, Meta, The Glitch, and Grapes Digital. At Primebook, he is tasked with leading creative strategy and shaping a new-age brand identity.
Ray remarked, “I’m thrilled to join the Primebook team at such an exciting time in the company’s journey…”. CMO & co-founder Aman Verma echoed that sentiment, stating, “We’re thrilled to welcome Tathagata Ray, whose creative leadership will elevate our brand narrative…”
With these senior appointments, Primebook is tightening the screws on both execution and storytelling. The company aims to push ahead on its mission to deliver high price-to-performance computing and broaden access to digital tools across India.
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Palki Sharma launches India Global Review after Network18 exit
Digital-first newsroom hires across roles, targets global news with India lens.
MUMBAI: From prime-time studio to start-up newsroom, Palki Sharma is rewriting her own headline. Palki Sharma has announced the launch of India Global Review (IGR), a digital-first media platform, shortly after stepping down from Network18. The move signals a shift from anchor-led broadcasting to founder-led journalism—where the newsroom is as much built as it is presented.
Known for her sharp global affairs coverage at WION and CNN-News18, Sharma is now building an independent newsroom focused on delivering international news through an Indian lens. The platform has already begun hiring across functions, including writers, video editors, multimedia producers, graphic designers, PCR crew and camera professionals.
Announced via X, the initiative aims to create a global newsroom rooted in India, with an emphasis on clarity, storytelling and perspective—an approach that leans into Sharma’s established editorial style.
The launch reflects a broader industry shift. As digital distribution lowers entry barriers, high-profile journalists are increasingly stepping out of legacy networks to build their own platforms, backed by personal brand equity and direct audience access.
India Global Review is expected to operate on a diversified revenue model, including digital advertising, brand partnerships and content syndication—mirroring the playbook of emerging creator-led media ventures.
As journalism edges closer to entrepreneurship, Sharma’s move underscores a growing trend: the byline is no longer just a credit—it’s becoming the business itself.
