Ad Campaigns
Prime Video’s marketing triumph: Panchayat Season 3 and the humble ‘lauki’
Mumbai: Prime Video, India’s most loved entertainment destination, has once again turned heads with yet another unique marketing campaign for its upcoming Amazon Original series Panchayat season three, launching on 28 May. Following closely on the heels of a highly successful first round of a hybrid marketing campaign undertaken for the grand unveiling of the premiere date of the series, Prime Video came up with yet another novel promotional idea. Panchayat’s iconic mascot – lauki – was seen in a new and unique avatar; as giant inflatable balloons.
This campaign highlights how brilliance often lies in simplicity, turning an underestimated vegetable into a captivating symbol that grabs everyone’s attention and generates intriguing conversations, and not just Panchayat fans. The lauki’s makeover parallels the series’ narrative, where seemingly ordinary elements take on extraordinary significance. The three-day marketing campaign, carried out from 25 to 27 May, saw these gigantic lauki-shaped inflatable balloons stamped with the Panchayat premiere date, atop taxies, roaming across Mumbai, Delhi, and Jaipur. These Lauki balloons were also placed in popular public locations, creating huge buzz and anticipation about Panchayat and its new season’s premiere date. From 25 May onwards, Mumbaikars spotted them at Juhu beach and Carter Road and Jaipur residents saw them at the iconic Raj Mandir movie theatre. From 27 May onwards, the balloons are featured at crowd-pulling locations of Connaught Place and South Extension in Delhi.
A simple yet groundbreaking marketing campaign kept the fans excited, building anticipation for the return of Panchayat on Prime Video.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
