Prime Video partners with Samsung for Galaxy Z Fold8 campaign

MUMBAI: Prime Video and Samsung are bringing stories to a bigger, foldable canvas.

The streaming platform has partnered with Samsung for a new campaign featuring actor Vijay Varma and the Galaxy Z Fold8, highlighting the device’s immersive viewing experience.

Titled ‘Where stories meet immersiveness’, the campaign brings together Prime Video’s entertainment catalogue and Samsung’s latest foldable smartphone, positioning the Galaxy Z Fold8 as a device designed for more engaging content consumption.

The campaign uses Vijay Varma to showcase the viewing experience, with the actor featuring in the film that explores how stories can become more immersive when experienced on a larger foldable display.

The partnership comes as streaming and smartphone brands increasingly look to create experiences that extend beyond simply watching content. With premium video increasingly consumed on mobile devices, larger and foldable screens are becoming an important part of how platforms and handset makers position their products.

For Prime Video, the collaboration adds an experiential layer to its entertainment offering, while Samsung gets to demonstrate the Galaxy Z Fold8’s display capabilities through premium video content.

The campaign reflects the growing overlap between entertainment and consumer technology, with streaming platforms and device makers using content-led partnerships to demonstrate how audiences are watching, rather than simply what they are watching.