MAM
Prime Video elevates Padma Kasturirangan to head of south, India Originals
MUMBAI: Padma Kasturirangan has been promoted to head of South, India Originals at Prime Video, marking a significant step forward in her career. In a recent LinkedIn post, Kasturirangan shared her excitement about stepping into this expanded role, where she will oversee the streaming giant’s growing slate of Tamil and Telugu Originals.
Having joined Prime Video two years ago as head of Telugu Originals, Kasturirangan has played a pivotal role in building the platform’s Telugu content offerings, working closely with creators to bring fresh, engaging stories to audiences. Her promotion underscores Prime Video’s commitment to strengthening its foothold in South India, with plans to scale up its Originals program in the region.
Before joining Prime Video, Kasturirangan was vice president of Telugu Original Content at Zee5, part of Zee Entertainment Enterprises Ltd. Her vast experience in content creation and her deep understanding of regional storytelling have made her an influential figure in the industry. Kasturirangan has also been associated with several other media companies, including Tamada Media Private Limited, contributing to her diverse and extensive background in the Indian entertainment space.
As she embarks on this new chapter, Kasturirangan is poised to continue shaping the future of South Indian content on Prime Video, nurturing new markets, and delivering stories that resonate with audiences across the region.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
