Brands
Prestige unveils Oscar black range of chimneys
Mumbai: TTK Prestige, the trusted leader in the kitchen appliances category in India, continues its tradition of innovation with the introduction of new chimneys in two sizes – 60 and 90cm – Oscar 900 and 600 black. These cutting-edge kitchen chimneys promise to transform your cooking experience by providing a fresh, clean, and odorless environment through their remarkable high suction power and superior smoke extraction capabilities. Boasting an impressive suction power of 1000 m³/hr, these effectively eliminate kitchen smoke and fumes, ensuring a healthier cooking space. Furthermore, the heat auto-clean function simplifies maintenance, while the convenient one-touch thermal auto-clean makes internal cleaning a breeze. Elevate your cooking ambiance with TTK Prestige’s Oscar kitchen chimney.
The Oscar Black Series Kitchen Chimney signifies a pioneering stride in kitchen ventilation technology, uniting innovative attributes with contemporary aesthetics. Meticulously crafted, the Oscar Black Series showcases a robust heat-resistant tempered glass canopy, harmonizing durability with visual appeal. The integration of dual LED lamps guarantees superior illumination, enhancing cooking visibility. A three-speed motor allows personalized ventilation adjustments, ensuring effectiveness.
Distinguished by its baffle filter, the Oscar Black Series aptly captures grease and oil particles. Further enhancing convenience, a motion sensor recognizes gestures to control the chimney. The sleek and modern design, fortified by the heat-resistant tempered glass canopy and radiant double LED lamps, is complemented by the three-speed motor, baffle filter, and motion sensor for added practicality.
Delve into the benefits of the Oscar Black Series Kitchen, revolutionising your cooking space with its captivating contemporary design. Embrace the efficiency of smoke and odor clearance, facilitated by the ingenious baffle filter and adaptable ventilation choices.
The Oscar Black kitchen is available in two sizes: 600 mm and 900 mm, priced at Rs 29,445 and Rs 32,145, respectively. Presently, both these kitchen chimneys are available at a discounted offer price of Rs 14,990 and Rs 15,990. These are accessible at all Prestige retailers nationwide.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
