MAM
Prerna Rajpal signs on Buzzinga Digital for her fine jewelry brand, Amaris by Prerna Rajpal
MUMBAI: Known for her exquisite designs, Prerna Rajpal, Chief Designer and Founder of Amaris by Prerna Rajpal has made quite a name for herself in the segment. To help enhance its digital presence, Rajpal has signed up with Buzzinga Digital.
Amaris by Prerna Rajpal is a Delhi-based, fine jewelry brand known for crafting elegant, bespoke pieces with diamonds, precious stones, and gold. Her designs are not only aspirational and glamorous but also reflective of a client’s individualistic fashion sense. Both the brand and it’s lead designer, are highly celebrated by the national fashion fraternity.
With the expertise of Buzzinga Digital, a versatile 360-degree digital marketing agency, the brand will build its digital persona to further its reach and online presence.
About the association, Rajpal had this to say, ‘’We at Amaris, are set to expand our presence pan-India and across the international market. Amaris is a young jewelry brand with aggressive growth plans and understands the key role digital media can play to communicate our brand ethos, ideology and design sensibilities. Hence, while considering a digital agency, we had very specific criteria to meet. Much to our delight, Buzzinga Digital fit the bill, checking off all boxes. We are glad to have them on board and hope to see them as long term partners.''
Commenting on the same, Yashraj Vakil, CEO, Buzzinga Digital, said, ‘’We are very excited to be associated with Prerna and Amaris. The brand has a very lively communication approach, which is something we admire in our clients. We look forward to working with Prerna to help Amaris shine brighter than ever before and build a name that is second to none in the luxury jewelry space through a thoughtful and insightful digital approach."
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
