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Prerna Rajpal signs on Buzzinga Digital for her fine jewelry brand, Amaris by Prerna Rajpal
MUMBAI: Known for her exquisite designs, Prerna Rajpal, Chief Designer and Founder of Amaris by Prerna Rajpal has made quite a name for herself in the segment. To help enhance its digital presence, Rajpal has signed up with Buzzinga Digital.
Amaris by Prerna Rajpal is a Delhi-based, fine jewelry brand known for crafting elegant, bespoke pieces with diamonds, precious stones, and gold. Her designs are not only aspirational and glamorous but also reflective of a client’s individualistic fashion sense. Both the brand and it’s lead designer, are highly celebrated by the national fashion fraternity.
With the expertise of Buzzinga Digital, a versatile 360-degree digital marketing agency, the brand will build its digital persona to further its reach and online presence.
About the association, Rajpal had this to say, ‘’We at Amaris, are set to expand our presence pan-India and across the international market. Amaris is a young jewelry brand with aggressive growth plans and understands the key role digital media can play to communicate our brand ethos, ideology and design sensibilities. Hence, while considering a digital agency, we had very specific criteria to meet. Much to our delight, Buzzinga Digital fit the bill, checking off all boxes. We are glad to have them on board and hope to see them as long term partners.''
Commenting on the same, Yashraj Vakil, CEO, Buzzinga Digital, said, ‘’We are very excited to be associated with Prerna and Amaris. The brand has a very lively communication approach, which is something we admire in our clients. We look forward to working with Prerna to help Amaris shine brighter than ever before and build a name that is second to none in the luxury jewelry space through a thoughtful and insightful digital approach."
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MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
