MAM
Preity Zinta, Hrithik Roshan win big at Samsung IIFA Awards
MUMBAI: Preity Zinta and Hrithik Roshan will be big winners tonight as they will be awarded the Samsung Diva award and the Samsung Style Icon award respectively at the Samsung IIFA Awards 2005 today.
Samsung Style Icon and Samsung Diva awards are given at the Samsung IIFA Awards every year to the film actor / actress who epitomises the best of style and looks, personality and performance, and most importantly, is rated best on these parameters by the common man.
Samsung India had carried out an online voting process on the Samsung India website between 20 May – 5 June 2005 for selecting the recipient of the Samsung Style Icon and Samsung Diva awards.
This was also promoted extensively on other sites like indya.com and msn.com. The company received a phenomenal response to this online voting contest and both Hrithik and Preity won by a convincing margin.
“The Samsung Style Icon and Samsung Diva awards have been growing in popularity year on year, if we consider the response to the online contest that is being carried out, as an indicator,” said Samsung India deputy managing director Ravinder Zutshi.
This is the third year in succession that these awards are being given away by Samsung at the Samsung IIFA Awards. Over the past couple of years these awards have been bagged by Fardeen Khan and Rekha in the year 2003, and Saif Ali Khan and Kareena Kapoor in 2004.
Samsung IIFA Awards 2005 are being held in Amsterdam and the two awards will be given away by Zutshi.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
