Ad Campaigns
Prega News unveils its latest campaign #GuessNahiConfirmKaro
Mumbai: Prega News from the house of Mankind Pharma has come up with a new campaign, “#GuessNahiConfirmKaro.” Conceptualised and executed by Grapes, the campaign focuses on the impulse of people to search for information online, even for decisive matters like pregnancy.
With this campaign, Prega News urges people to take a test rather than assuming they are pregnant based on symptoms and online results. It highlights people’s instinctive behaviour to search for pregnancy-related queries online and the potential to get carried away by the vast information available on the internet. Hence, the campaign “#GuessNahiConfirmKaro” spreads awareness that, instead of depending on varied information floating online, going for the Prega News rapid test can help in confirming pregnancy with 5X surety.
Living in a digital age, the internet is flooded with information all around, and many times, it may be difficult to gauge the authenticity of the information. Especially, when it comes to delicate matters like pregnancy, it could be misleading and harmful, which could increase the vulnerability of the person. Understanding the sensitivity of the situation, the campaign cautions people against believing everything blindly.
Pregnancy as a journey differs from one person to another, and it is not necessary that all women align with the same symptoms. There are chances that the concerned person might not show the same symptoms mentioned in the search result. So, rather than doing self-diagnosis aided by the internet, one should just bring home a Prega News test kit and know the confirmed results for sure. To ensure the message reaches the maximum audience, the campaign has been rolled out across social media platforms to raise awareness.
Elaborating on the campaign, Mankind Pharma associate vice president, sales & marketing Joy Chatterjee said, “The growing dependency on the internet raises a lot of concern as people believe in anything they come across online. People search for queries asking whether craving pickles is a sign of pregnancy. Not just this, they even go on to find whether mood swings, missing periods, fatigue, etc. are indications of pregnancy. Realising the commotion it can create, we came up with the campaign, sensitising the masses to not blindly rely on the online information and go for a pregnancy test to be sure.”
Speaking on the campaign, Grapes co-founder and CEO Shradha Agarwal said, “Pregnancy is a stage of life that needs a lot of care and attention. Instead of assuring it with the test, people search for the symptoms online, which cannot be trusted completely. A lot of time may get wasted in figuring out whether one is pregnant or not, which instead could be invested in planning the course ahead. Therefore, we came up with the campaign to establish the importance of timely pregnancy tests that can put a rest to all the confusion around one being pregnant.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
