MAM
Prega News launches TVC with Anushka Sharma
NEW DELHI: Prega News has launched its latest TVC featuring newly-signed brand ambassador Anushka Sharma. In the film themed #PregaNewsMeansGoodNews, Sharma talks about that special moment when one starts caring more for someone else in their life. And that moment comes with Prega News. There are also several instances when one hears mothers say – “You will understand when you become a mother.” And Sharma is seen reminiscing about the same in the ad.
This TVC is the latest in the brand’s social-message evoking films on celebrating moms, gender equality, equality of the motherhood experience for all, and a series of films involving fathers in the parenthood journey. The brand also recently celebrated 10 years with several short films centered on the special moment when couples find out they’re expecting.
Mankind Pharma CEO Rajeev Juneja said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.”
The film is ideated and produced by ADK Fortune and is being amplified by Team Pumpkin, who were recently awarded the digital mandate for Prega News.
Prega News, which enjoys 80 per cent market share in India, has always been at the forefront of roping in celebrities soon after their pregnancy announcement and the latest TVC also features an A-lister mom-to-be. In the past, the brand has enjoyed a long association with Kareena Kapoor Khan, who starred in many of its videos. Prior to that, Prega News had on board Shilpa Shetty, and for social messaging campaign #ImWithYellow, the brand collaborated with Neha Dhupia, Soha Ali Khan, Priyamani, Karan Mehra, Mahhi Vij and many others.
MAM
Kenneth Roman, former Ogilvy CEO and ad industry veteran, passes away at 95
Longtime Ogilvy & Mather leader and David Ogilvy biographer leaves lasting legacy
NEW YORK: Kenneth Roman, the former chairman and chief executive of Ogilvy & Mather and a defining figure of Madison Avenue’s golden era, has passed away at the age of 95. He died on 22 April 2026 at his home in Manhattan.
Roman spent more than two decades at Ogilvy, joining in 1963 as an account executive and steadily rising through the ranks to lead the agency as chairman and CEO from 1985 to 1989. His tenure coincided with a pivotal period in the company’s history, including its acquisition by WPP.
Beyond the boardroom, Roman was widely respected as the definitive chronicler of the agency’s founder, David Ogilvy. His biography, The King of Madison Avenue, remains one of the most authoritative accounts of modern advertising’s evolution. He also co-authored influential titles such as How to Advertise and Writing That Works, both regarded as essential reading in the industry.
In a tribute, Ogilvy described Roman as a “quietly determined” leader and a lifelong custodian of the agency’s culture. Even after retirement, he remained closely connected to the firm, contributing articles, mentoring talent and serving as a trusted voice on its history and values.
Colleagues remember him not just for his leadership, but for his generosity and commitment to the craft of writing and storytelling. His presence at industry events and continued engagement with the Ogilvy community reflected a career that never quite slowed down.
Roman’s passing marks the end of an era for the original Madison Avenue generation. He leaves behind a legacy shaped by leadership, authorship and an enduring belief in the power of ideas and people.
