MAM
Prega News launches TVC with Anushka Sharma
NEW DELHI: Prega News has launched its latest TVC featuring newly-signed brand ambassador Anushka Sharma. In the film themed #PregaNewsMeansGoodNews, Sharma talks about that special moment when one starts caring more for someone else in their life. And that moment comes with Prega News. There are also several instances when one hears mothers say – “You will understand when you become a mother.” And Sharma is seen reminiscing about the same in the ad.
This TVC is the latest in the brand’s social-message evoking films on celebrating moms, gender equality, equality of the motherhood experience for all, and a series of films involving fathers in the parenthood journey. The brand also recently celebrated 10 years with several short films centered on the special moment when couples find out they’re expecting.
Mankind Pharma CEO Rajeev Juneja said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.”
The film is ideated and produced by ADK Fortune and is being amplified by Team Pumpkin, who were recently awarded the digital mandate for Prega News.
Prega News, which enjoys 80 per cent market share in India, has always been at the forefront of roping in celebrities soon after their pregnancy announcement and the latest TVC also features an A-lister mom-to-be. In the past, the brand has enjoyed a long association with Kareena Kapoor Khan, who starred in many of its videos. Prior to that, Prega News had on board Shilpa Shetty, and for social messaging campaign #ImWithYellow, the brand collaborated with Neha Dhupia, Soha Ali Khan, Priyamani, Karan Mehra, Mahhi Vij and many others.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
