Ad Campaigns
Prega News lauds women’s #MarkOfStrength with the new campaign
Mumbai: With International Women’s Day just around the corner, Prega News, Mankind Pharma’s pregnancy detection brand, has launched a new campaign, ‘Mark Of Strength’. Conceptualized and executed by SG Media, the campaign celebrates the beauty and strength that lies in the marks and changes born out of childbirth. Over the years, the brand has sought to commemorate the various aspects and complexities of being a woman.
Prega News realized that women tend to see themselves differently after giving birth. The international journal of health sciences & research also cites that 65 per cent women feel negative about their body after delivery. Many new mothers see the physical effects of childbirth on their body, like the weight gain, the stretch marks, etc., as something to be hidden. The brand video brings this into highlight, along with a strong message of body positivity.
Delving into the campaign, Mankind Pharma associate VP Joy Chatterjee said, “Being confident and comfortable in one’s body is an ongoing struggle for a lot of people around the world, especially women. But this struggle is all the more intensified when your body has undergone massive changes that come with giving birth. So, with the ‘Mark Of Strength’ campaign, we wanted to bring this perspective into sharper focus. The aim was also to move away from the stereotype of putting pressure on women to be perfect all the time.”
This Women’s day, Prega News wants to promote the message of believing in yourself irrespective of the changes in your body. And with this campaign, the brand urges women to celebrate their post-pregnancy body as their #MarkOfStrength.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
