MAM
Prega News gives a new colour to Good News with #ImwithYellow camapign
MUMBAI: Despite many social and economical advancements that the society has witnessed in its journey to the 21st century, there are certian evils that still prevail here. it’s disheartening to see how something as serious as sex discrimination still exists in our so-called modern society!
Prega News, the leading pregnancy detection kit brand has taken the initiative to change the way things have been. With its latest campaign – #ImwithYellow, Prega News is urging people to rise above sex discrimination and sensitizing them of how the health of the baby holds more importance than its gender. To support the initiative, the campaign asks people to stand with Yellow – a colour that symbolises health and happiness.
Commenting on the campaign, Mankind Pharma DGM Joy Chatterjee said that “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.”
The film has been scripted and executed by ADK-Fortune Communications, Gurgaon.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
