MAM
Preeti Jain joins Adani-GCC as CPO to shape talent and transform HR playbook
MUMBAI: After nearly thirty years of HR firefighting, boardroom negotiations, and decoding what ‘synergy’ really means, Preeti Jain has waltzed into her latest gig—chief people officer at Adani-GCC. She officially grabbed the role in March 2025 but decided to let Linkedin in on the secret just yesterday. From her new HQ perch in Ahmedabad, she’s already rolling up her sleeves to rewire the group’s talent machinery.
As CPO, Jain is steering Adani-GCC’s strategic HR vision to build a world-class global capability centre grounded in process rigour, innovation, and internal talent hubs. “As the CPO driving the strategic initiative of the group of building a world class GCC focused on processes, innovation and a talent hub internally”, Jain stated.
Before joining Adani-GCC, she served as vice president of human resources at Airtel for over three years, based in Gurugram. Her tenure was marked by efforts in strategic human resources leadership, career development, and organisational transformation.
Jain’s earlier roles included CHRO at Droom (Feb–Oct 2021) and director of HR at Huawei Consumer Business Group for over 11 years, where she led manpower transitions, audits, certifications, and policy execution across functions. She has also held senior HR positions at Conexant and HFCL.
From managing startups to overseeing multinational transitions, Jain brings deep operational insight into people development, executive coaching, stakeholder engagement, and performance frameworks. Her journey reflects a consistent push towards aligning HR with core business goals.
In her current capacity, she is expected to anchor Adani-GCC’s long-term talent pipeline, craft scalable L&D frameworks, and implement people-first initiatives while balancing the pressures of scale.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
