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PRCI Delhi names Baldev Raj vice chairman to steer India’s comms reset

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NEW DELHI: The Public Relations Council of India (PRCI) has appointed Prius Communications founder and chief executive Baldev Raj, as vice chairman of its Delhi chapter, signalling a renewed push to strengthen leadership at a moment of upheaval for India’s communications industry.

The sector is grappling with faster information cycles, intensified public scrutiny and rising expectations of clarity and accountability. PRCI aims to position its Delhi chapter, located at the crossroads of policy, governance and institutional influence, as a hub for knowledge leadership, ethical practice, and technology-led capability development, including AI-based training for emerging communicators.

Baldev Raj’s appointment fits squarely into this mandate. With more than 25 years across healthcare, finance, technology, education, infrastructure, public policy and development, he has built Prius into one of India’s best-regarded integrated communications firms, with 12 offices, 80 partner networks and more than 2,000 campaigns delivered nationwide. He has also been an active voice in the field, speaking at over 2,000 forums, authoring 1,800 thought pieces and mentoring more than 5,000 professionals.

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PRCI chief mentor and chairman emeritus M B Jayaram, said Raj brings both scale and consistency to the profession, having guided organisations through complex communication challenges and championed higher standards of practice. His appointment, he said, is central to PRCI’s ambition of shaping communicators who can operate with rigour in a rapidly evolving information environment.

Accepting the role, Raj said the expectations from communication, across public institutions, industry and the broader citizenry have risen sharply. He aims to build programmes that strengthen professional capability, deepen cross-sector dialogue and prepare young communicators for a landscape that demands “both precision and purpose”.

With this leadership shift, PRCI Delhi is set to sharpen its influence in India’s communication priorities, pushing for collaboration, ethical standards and a more trusted information ecosystem.

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MAM

Beacon Group appoints Dr Rajesh Patel as Group CEO

36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.

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MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.

In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.

The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.

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Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.

For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.

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