MAM
Pravis unveils two innovative services to leverage YouTube marketing
Mumbai: Pravis, a comprehensive growth marketing agency conceived by Momspresso.com co-founders Vishal Gupta and Prashant Sinha, has announced the launch of two ground-breaking services focused on YouTube, the world’s second-largest search engine. The services are aimed at driving organic growth, designed specifically to address crucial gaps in the market.
Pravis plays a pivotal role in enhancing brands’ presence on YouTube through its specialized YouTube practice. The innovative tool is dedicated to measuring, increasing, and tracking a brand’s Share of Voice on YouTube. The practice identifies a brand’s share of voice and determines content strategies that resonate effectively with the target audience. This organic strategy promotes meaningful brand conversations, enhancing middle-of-funnel salience and seamlessly translating into improved engagement and customer conversions.
The second new offering from Pravis is the Content Factory that leverages its proprietary content science framework for enabling well researched video content creation at scale. The practice employees globally benchmarked tools and in-house analysis to identify fresh content creation that resonates with the brand’s target audience and drives performance.
The YouTube practice at Pravis is led by a dynamic team consisting of Gaurav Gupta, a 2X entrepreneur and IIM-A alumnus, who spearheads the role of driving YouTube as a solution for partner brands. Anirban Naskar, an IIT-Delhi alumnus and ed-tech entrepreneur, who leads the growth marketing solution at Pravis. Yashika Mittal, with a background in Fork Media and Network 18, heads the Content Factory division, bringing her extensive experience in video production. This collective leadership, along with their diverse industry backgrounds have joined as partners and are instrumental in realizing Pravis’s vision of organic and impactful digital marketing, aligning with the founding principles of reducing brand’s dependence on paid marketing.
Pravis co-founder Vishal Gupta said, “As brands seek to leverage regional language audiences and videos. We believe that YouTube is arguably the most important platform for brands to focus on. And our YouTube Practice enables brands to harness this platform more effectively.”
Pravis co-founder Prashant Sinha said, “With our Share of Voice on YouTube service, we aim to cultivate meaningful brand dialogues that resonate with the audience, translating into tangible and impactful growth. Furthermore, our unique Content Science framework is poised to be a game-changer for creating data driven video content at scale to drive effectiveness and efficiencies. At Pravis, we’re not just offering services, we’re providing a new playbook for driving organic growth.”
Pravis is already providing its YouTube solutions to leading brands, such as Philips, Johnson & Johnson, Jovees, and Care Health Insurance.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
