MAM
Prataap Snacks enters sweet market with Yum Pie
MUMBAI: Prataap Snacks, the parent company of leading Indian snack foods company Yellow Diamond, has entered the sweet snacks market with the launch of its new brand Rich Feast. The first product under the new brand is Yum Pie, a three layered treat that comes with sponge cake, flavored jam and chocolate.
The brand has also come-up with a TVC to mark the launch of the new product, Yum Pie, targeted towards kids. Standing true to the brand’s philosophy of giving maximum value to its customers, the ad highlights Yum Pie as a sweet snack with a fruity twist for kids to savour. The TVC begins with a kid who is reluctant to make friends in his new surroundings and is approached by another kid for friendship who is seen using Yum Pie to break the ice. The two kids eventually connect and bond and the TVC ends with the line – ‘Itna yum, share karna toh banta hai’.
The company has set up a fully automated manufacturing plant under its wholly owned subsidiary Pure n Sure Food Bites in Indore to manage the production of Yum Pie.
The product is 100 per cent vegetarian and priced at Rs 5. The products have been designed and targeted towards kids in the age group of 4-14. Yum Pie is available in orange, strawberry and mixed fruit flavours.
Prataap Snacks MD and CEO Amit Kumat says, “Our new brand ‘Rich Feast’ marks our entry into sweet snacks category where we see a lot of untapped growth opportunity. With this, we will now get into a bigger macro-snack category from only being a salty snacks player. We intend to grow the Rich Feast brand further with new launches in the coming time.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
